Learn how to promote your business in the digital marketplace

  • Search Engine Optimisation

  • Software and Plugin advice

  • This course includes loads of tips for free marketing options available to you

  • Google Web Master Tools

  • Social Media Marketing

  • You will get great resources and tools to accelerate your digital exposure

About the Online Marketing for Photographers – or any other business (Online-Marketing 101)

Anyone who has taken a stab at this field of online digital marketing will know it is a massive and complex subject which can quickly become overwhelming. This 1-day workshop is an introduction to online marketing. It will guide you through the options available to you, how they work and get you started

Many great tools, resources, software options, as well as, tried and tested techniques will be shared. This will greatly accelerate your path to effectively marketing online. It covers the free resources available to reach more customers, as well as, paid services. The course has been designed through years of experience in the industry and will focus on the easiest methods to achieve results faster.

Course details

  • You will get an introduction and overview of the different aspects which make up digital marketing, including the tools to grow as your skills and comfort become more advanced.
  • You will be provided with links, templates, checklists, software suggestions and useful plugins.

Presented by

John Fox, fine art and macro photographer. He has run online marketing campaigns for several companies over the last few years. He completed several training courses in the field and has most recently completed a course in Digital Marketing Strategy with a tertiary institution. He has developed several strategies and resources which you can benefit from when attending his course. You can learn more about John by visiting his website at http://johnfox.co.za/

I highly recommend DPC. Had the best learning sessions with them. Easy to learn and so much fun!

Deane Walker

Key aspects

The most important aspects covered in this course:

Using Google My Business to gain free traffic.

Google Data Studio reports to monitor your website performance and Pay-Per-Click advertising.

Setting up your Google Ads so they are not a waste of money.

Tools and resources to make marketing easier.

Search Engine Optimisation.

Using Google Analytics to measure your growth and find areas to improve upon.

Marketing yourself through social media.

Who is this course for?

Anyone trying to find more viewers or customers for their service or website online.


Course duration

1-Day weekend workshop.


  • You will need to be computer literate and comfortable with web browsing.
  • You will need to have a google account to access their services.


R1 400 per person. R300 discount for ex-DPC students. Lunch and refreshments included.


Upcoming Online Marketing for Photographers Courses

  • 20 September